Parmida Hamzeh
Hey there, fabulous folks!
I’m a San Francisco enthusiast who’s turned her passion for fashion and blogging into a way of life.
Let me give you the lowdown on my journey: Picture a teenager from Iran landing in sunny California with her family at the age of sixteen. From the tender age of seventeen, I dived headfirst into the fashion world, starting with luxury boutiques and making my way up to the big leagues with Neiman Marcus, Saks Fifth Ave, and Fendi. After soaking up all things brands and products, I hit a plateau and thought, “Okay, what’s next?”
Cut to a fateful job referral that landed me in a local luxury consignment store. I decided to spice things up by becoming a self-taught luxury goods authenticator specializing in the intricate art of handbags. Voila! I ended up being the go-to authenticator and buyer for the consignment shop. Cue my YouTube escapade, where I spilled the beans on luxury goods authentication.
Fast forward to today, and I’m strutting my stuff as a fashion expert/ valuation manager at The RealReal, the grand poobah of luxury e-commerce resale marketplaces. My gig involves doing the real deal with in-person appointments, authenticating and evaluating swanky handbags, and remotely pricing all things fashion.
Oh, did I mention I used to run a blog called Parmsi? It took a hiatus, but guess who’s back in action? Yep, that’s right! At the end of 2023, I dusted off my blogging dreams and decided to create a community to chat about all things fabulous: fashion, style, trends, home decor, lifestyle, and beauty. Get ready to join me on this exciting journey as I spill the tea on all my fantastic finds!
Let’s connect on Instagram and YouTube!!